With the Latics stuck at the bottom of the table after a difficult period of games Martinez is looking for maximum points on Saturday.
Speaking to the club's official website the Latics boss said: "The weekend's game is massive but an exciting challenge for the whole club. We need our supporters to play a big role as usual - we need to create an intimidating atmosphere in the DW Stadium.
"We need our fantastic supporters to play a big role as usual. They have been magnificent all season and the atmosphere in the DW for the last few games has been excellent.
"We need to make it a really intimidating one again on Saturday and I would really urge people to come and support us for this one."
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