Understandably, Bruce is keen to hold onto his star performer and has valued Palacios at £18 million, citing that he is in the same bracket as Aston Villa's Gareth Barry.
Bruce said: "When you see the fees being quoted, such as £18 million for Gareth Barry just because he plays for a more fashionable club, then that sets the level."
A clear message from the Latics boss who will not be bullied in the transfer market.